Azerbaijan’s tourism potential was promoted at the Expo 2025 in Osaka, Japan.
According to the State Tourism Agency, the Expo featured two events, organized by Azerbaijan’s Tourism Board, bringing together representatives of 30 leading tourism industries from Japan and countries across Asia, as well as 30 media outlets.
The events included presentations, highlighting Azerbaijan’s winemaking traditions and enotourism potential.
The Azerbaijani pavilion also featured the “Azerbaijan’s seven destination” interactive program, based on the “Seven Beauties” concept. The program offered visitors a chance to have a closer look at Azerbaijan’s major tourism destinations, as well as the country’s nature, culture, and history.
Located within the "Connecting Lives" section, the Azerbaijani pavilion explores the theme "Seven Bridges for Sustainability."